National Wildlife Federation
User Experience Designer
July 2016 – Present
Currently, I lead the user experience strategy for our digital properties. Through extensive user research, usability testing, and comprehensive design and content strategy, we have been able to successfully launch several web projects including our flagship website redesign and the pilot launch of a box subscription service.
Senior Manager, Online Integration
March 2015 – July 2016
I managed and led the creation and maintenance of dynamic, relevant content pieces on our various digital properties in alignment with our three strategic online objectives: expand reach, deepen engagement, and increase revenue.
Coordinator, Online Integration
May 2014 – March 2015
In this role I was responsible for content production and implementation on our web properties. This included conducting photo research, writing and copy editing, and implementing best practices for content strategy.
Tessemae’s All Natural
Online Marketing Coordinator
2013 – 2014
I led online efforts to drive traffic and grow our online community through social media, blogger relationships, and online advertising. We successfully grew our online following by 30% in three months.
Management Services Corporation
Internet Marketing Intern
I utilized SEO strategies, website design, and social media strategy to create new campaigns to garner interest in new company properties. Additionally, I provided real estate photography for websites and online listings.
Social Media Marketing
Design: Axure, Adobe XD, Sketch, HTML, CSS
Content Management: Sitecore, WordPress, Shopify, Squarespace
Data: Google Analytics, Google Tag Manager, Omniture (Adobe Analytics)
Photography: Photoshop, Lightroom
User Experience Design
University of Virginia
Bachelor of Arts, Biology and Spanish Literature