National Wildlife Federation
User Experience Designer
July 2016 – Present
-Advocate for and make decisions on user-experience design, acting as the voice of the customer.
-Develop UX standards for NWF, including UX testing procedures prior to soft and hard launches
-Develop a UX strategy for each online product project with detailed user case scenarios, wireframes, and information architecture
-Oversee UX tactical implementation and data interpretation including user surveys, focus groups, and other forms of direct user feedback
-Create strong relationships with business owners across the organization. Maintain an understanding of their business plan goals and current online property performance and opportunities.
-When needed, act as a liaison between Software Development and business or product owner, bridging technology options with functional needs
Senior Manager, Online Integration
March 2015 – July 2016
-Assist in the synthesis of dynamic, relevant content pieces on National Wildlife Federation’s website and other digital properties in order to achieve and advance NWF’s three strategic online objectives: expand reach, deepen engagement and increase revenue. Work closely with Marketing, Communications, and Systems & Technology departments to ensure services and products are fulfilled in a timely and high‐quality manner.
-Content strategy, creation, and editing to present a cohesive online presence
-User experience for websites and forms
-Site implementation and migration
Coordinator, Online Integration
May 2014 – March 2015
-Content production and implementation across NWF’s web properties
-Complete photo research to continue to enhance NWF’s online presence
-Support other Online team members in task completion and follow‐through
-Acts as a hub of communication for the team for both operational and larger project work
-Stay abreast of latest trends in online communications, user experience, and emerging opportunities that could aid in NWF’s digital presence
Tessemae’s All Natural
Online Marketing Coordinator
2013 – 2014
Led online efforts to drive traffic and grow online community through social media, blogger relationships, and online advertising. Measured and monitored the effectiveness of digital marketing efforts and translated analytics into more effective strategies. Grew online following by 30% in three months. Contributed to a successful Twitter campaign that achieved Trending status.
Management Services Corporation
Internet Marketing Intern
Utilized SEO strategies, website design, and social media to create and maintain a foundation of customer relations. Created new campaigns to garner interest in new company properties. Completed research via Google Analytics to create and execute plans for reaching new audiences. Provided real estate photography for websites and online listings.
- HTML, CSS
- Wireframes: Adobe XD, Axure, Sketch
- Prototyping: Axure, InVision
- Content Management: Sitecore, WordPress, Shopify, Squarespace
- Data: Google Analytics, Google Tag Manager, Omniture (Adobe Analytics)
- Other: Photoshop, Digital Photography
General Assembly, Fall 2016
- User Experience Design
University of Virginia, Graduated May 2010
- Double Bachelor of Arts, Biology and Spanish Literature